- TUBE
- Type of product : Luggage project
- Client : Confidential
COG Design Studio approached this project not simply as the development of travel equipment, but as the creation of a stylish fashion piece that reflects individual taste and lifestyle. Rather than following the conventional function-focused approach, the studio presented a new perspective that blends user experience with aesthetic expression.
The project explored materials, colors, and subtle details with precision, shaping the product into a refined object that integrates seamlessly into various environments. Through this lens, the luggage becomes an item that completes personal style not only during travel, but also across everyday life.
In addition, COG Design Studio aligned the brand’s identity with contemporary trends, establishing a direction that balances practicality with visual appeal. As a result, the luggage was reinterpreted as a design object that bridges fashion and experience, extending beyond its role as a purely functional item.